Press Kit

Cheese stretch illustration

New Culture combines traditional cheese-making methods with innovative food science to make animal-free dairy products that stretch, melt, and taste like the real deal. Essentially, cow cheese without the cow.

Asset Usage

All images provided and made available are the property of New Culture and are protected by copyright and intellectual property laws. These images are provided for editorial use only, and may not be used for any commercial or promotional purposes without express written consent from New Culture. When using these images, please include the following attribution: 'Image courtesy of New Culture' Thank you for your cooperation.

Nancy Silverton Partnership

It’s official! We’ve teamed up with pioneering pizzaiola, baker, chef, and restaurateur - the one and only Nancy Silverton - to launch our cheese. We couldn’t be more excited to bring our animal-free dairy mozzarella to pizza lovers everywhere, beginning with Pizzeria Mozza in Los Angeles!

Press Release

Nancy Silverton Debut Event

It was a night for the books! We celebrated our launch partnership with Nancy Silverton, unveiled our first-of-its-kind mozzarella, and set the groundwork for leading the global transition to an animal-free, dairy future.

Press Release

Product Photos

We love ‘em all, but for the-love-of-pizza we had to start with mozzarella. Our mozzarella has the same shred, melt and stretch that you expect from your favorite pie. Download New Culture product photos from the links below.


We understand that changing the food system is a big feat. And like any big feat, it’s a team effort. We’re a diverse, inclusive, passionate team collaborating every day to solve the animal-free product puzzle. Scientists, chefs, engineers, cheese-lovers, storytellers, dreamers - it takes everyone.

Josh - Press Release

Binita - Press Release

Mark - Press Release


Our Logo artwork files along with usage guidelines can be downloaded here. Download requires following company and brand guidelines.

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